Daho: The Red Wonder

Adam Prabucki, Product Manager for Radish at Hazera, introduces Daho, a new early red round radish variety offering excellent performance for full-season production in Florida.

“Daho delivers firm, round bulbs with pure white flesh and outstanding internal quality. It stands out for its remarkable tolerance to intensive washing, maintaining its bright red color, smooth skin, and resistance to cracking both in the field and after harvest.”

“With its uniform shape, strong field performance, and excellent washing adaptability, Daho is an ideal choice for growers seeking consistent, market-ready radishes throughout the season.”

Would you lile to learn more? Reach out to us!

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Radish updates from the West

From Barry Younkin – Western Sales Manager.

At the forefront of innovation and excellence, we’re proud to introduce the latest additions to our diverse lineup of high-performing radish varieties. Our dedication to delivering premium quality seeds ensures that each variety offers outstanding results for growers and retailers alike.

Introducing Our New Radish Varieties
Our team has been working tirelessly to develop radishes that meet the highest standards of quality and offer unique characteristics.

Here are some highlights:

  • Robello: A fast-growing, uniform, high-quality hybrid. Ideal for fall through spring
  • Django: Highly versatile for bunching and processing, very uniform in shape and size, with excellent white internals.

These new varieties will complement our existing stronghold in the market:

  • Autella: A round red radish perfect for indoor winter cultivation.
  • Melito: Bright red and round, ideal for bunching.
  • Danilo: Versatile for cello, slicing, and bunching.
  • Diego: Flexible for various growing conditions.
  • Donato: Productive, flexible, and uniform.
  • Purpella: A round hybrid with an attractive and unique appearance.
  • Whitella: A white round hybrid suitable for both indoor and outdoor cultivation.

Why Choose Our Radish Varieties?
Our radishes deliver dependable performance, excellent quality, and adaptability to a range of growing conditions. With options that offer both reliability and market appeal, there’s a variety to fit every grower’s needs.

Supporting Our Growers
We don’t just provide seeds, we provide solutions. From in-depth growing guides to hands-on, personalized support, our team is committed to ensuring your success in every season.

Looking Ahead!
We’re excited about the future of our radish varieties and their potential to shape the market. Explore our latest offerings and discover the difference quality and innovation can make. We look forward to growing success together.

Got interested? Reach out to us!

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Radish Trials and Insights – Canada and the Northeast USA

From Philip Stoffyn – High-Tech Sales & Product Development Specialist.

As we approach the new fiscal year in July 2025, we’re excited to share updates from our radish trials in Canada and the Northeast USA!

Despite a rainy, cool start to the season, our New Jersey trials went well, though a bit delayed. We’re especially eager to showcase new materials to our dealers. Robello showed real promise, and Pepito impressed with strong roots and fast growth. In Michigan, even with tough weather, trials were planted successfully, with Danilo off to a great start.

Shelf life, quality, taste, and fresh appearance remain top priorities. Hazera’s breeders continue to enhance radish varieties for year-round production, supporting evolving market demands for both growers and consumers.

We visited Quebec for the first time with Adam and were excited to see the remarkable progress our varieties are making. Our innovative colors are rapidly gaining market interest, and the indoor radish is also attracting strong attention.

We’re especially excited about expanding Greenhouse Radish with Florella. Radishes may seem simple, but there’s plenty to explore—and we expect strong sales growth. We’ve met passionate new growers and are trialing standout varieties like Robello, Danilo, Donato, Pepito, and Diego.

Here’s to a successful year ahead with our leading radish varieties!

Got interested? Reach out to us!

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Roaring Success: Onza, a Mini seedless Watermelon with a Big Impact

Developing a triploid, seedless watermelon requires precision and expertise—especially when integrating new traits to meet the demands of growers, retailers, and consumers. Hazera’s breeding team has achieved a remarkable breakthrough with Onza, a next-generation tiger type mini seedless watermelon hybrid.


Onza embodies Hazera varieties’ core strengths and essential traits in crop resilience, high yield, and good shelf-life. Its ideal rind-to-flesh ratio ensures durability during shipping without compromising quality, while its deep red interior, long shelf life, and high brix content guarantee a sweet, flavorful experience.

“Onza is proving to be the first of our new generation mini tiger strip watermelons that shows wide adaptability for West Coast growers. It boasts high yields, excellent field holding capacity, impressive storage shelf life, uniformity, and exceptional internal qualities, which have growers and marketers raving. Watching the harvest crews’ line up Onza on the beds and seeing the line machines stop due to high yields stacking up the belts is a very impressive and prideful sight to see.” ~ says Barry Younkin, Western USA Sales Manager.

Thanks to its amazing adaptability, Onza has quickly gained traction in the US and Mexico markets, proving its value in challenging growing conditions. It delivers measurable benefits across the agricultural chain by reducing costs for growers, maximizing profitability for retailers, and ensuring satisfaction for consumers. At Hazera, innovation does not stop at breeding. Our Fresh Chain program fosters sustainable partnerships across the entire supply chain, from seed to shelf. By collaborating with growers, retailers, and other stakeholders, Hazera ensures that groundbreaking varieties like Onza meet market demands while raising industry standards for quality and sustainability.

Hazera’s long-term vision is to continue elevating watermelon quality and transportability while developing robust solutions for plant protection and yield stability. Through continuous product improvement, Hazera remains committed to advancing a healthier, more resilient food system and delivering optimal value across the agricultural chain.

Would you like to learn more about Onza? Contact us!

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Check out our new issue that is all about Radish!

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Insignia, the Golden Revolution

Spanish growers have long sought a pepper that combines vibrant color with an ideal fruit size, especially suited for the popular Flow Pack packaging format demanded by markets like the United Kingdom.


Hazera developed Insignia, a standout yellow blocky pepper, with exactly these needs in mind, bringing a high-quality option that meets market standards and consumer expectations. Insignia was introduced six years ago to the Spanish market and is cultivated specifically for greenhouse environments. 

Insignia is more than just an attractive yellow pepper. It has been a game-changer in sustainable farming practices. As one of the first yellow pepper varieties to offer Lt resistance, Insignia allows growers to cultivate under reduced treatment conditions, helping to reduce chemical dependency.

As a global leader in the seed industry, Hazera knows that success starts with trust. Initially, some growers were hesitant to embrace the reduced treatment approach, even with Insignia’s disease resistance. Demonstrating our dedication, we worked side-by-side with growers, sharing expertise and crop management tips to help them overcome their concerns.

Jose Manuel López Vargas, a grower from Almeria who has been cultivating Insignia since its debut, stated: “Insignia is a high-yield variety, giving me confidence year after year. I plan to continue growing it in the years to come.”

Today, Insignia is the leader for early-season production in Spain, with nearly 50% of the market share. Its adaptability has also been proven in successful trials in Poland, reflecting Hazera’s ability to combine global innovation with local expertise. This variety enables growers to achieve high yields and provide fresh, nutritious produce to northern Europe during the winter months—a testament to our belief that the fruits of our labor strengthen people and communities worldwide. 

As a testimony to Insignia’s success, when the cooperative MABE in Almeria conducted a thorough evaluation of the variety, their quality control manager, Jesús Alvarez, said: “This variety meets all our requirements, enabling us to provide our customers with a Flow Pack program of great quality, featuring vibrant yellow color, size, and consistency.” 

Looking ahead, Insignia is expected to maintain its leadership position, backed by Hazera’s ongoing commitment to innovation. New hybrids are in development to reinforce our dedication to offering resilient, high-performance varieties. At Hazera, we remain focused on creating seeds that empower growers, enrich communities, and contribute to a healthier, sustainable future. 

Would you like to learn more about Insignia? Don’t hesitate to contact us.

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Layers of Success: The Centro Onion Journey

The story of Centro, a high-performing onion variety now sold throughout Europe, is one of innovation and strategic focus. Over the years, Centro has become a key symbol of Hazera’s dedication to producing top-quality onions and driving success in the global market.


Thirty years ago, Hazera’s market share in onions was low. In 1993, a dedicated project team was formed, bringing together experts from R&D, Marketing, and Commercial divisions, along with an external onion specialist. The goal: to uncover the reasons behind the low market share and implement impactful changes to significantly improve it. 

Through extensive discussions with key growers and packers, the team identified the core issues—low yield and poor skin quality—which led to low pack-out rates and considerable losses for customers. This realization helped the team set new priorities, focusing on four key traits: yield, skin quality, dormancy, and firmness. 

Recognizing that “what gets measured, gets improved,” the team invested in a machine to accurately measure firmness. This new approach provided clear focus and helped define the right priorities. Over the next decade, Hazera’s onion team consistently used this tool during their evaluations, allowing them to identify clear differences in traits like yield and firmness between Hazera’s genetics and those of competitors. 

Together with a group of colleagues, the team selected breeding number 37-58 F1 for development. It was thoroughly tested with leading growers in key onion-producing regions, and a detailed plan was created to guide the project in the years to come. Numerous trials confirmed the variety’s exceptional performance. The variety was named “Centro” due to its high rate of single centers and was first launched in key markets, the Netherlands and Germany. Within 6-7 years, Centro gained popularity and was adopted in many other countries. 

Hazera’s long-term commitment and investments have led to a substantial increase in its market share for onions. Hazera continues to focus on breeding and the development of high-yielding varieties with unique traits. 

Would you like to learn more about Centro? Contact us!

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Marshal: 30 Years and still an undeniable star!

Happy 30th birthday, Marshal! You are the pointed cabbage that has conquered the market with your fresh taste and quality.


At Hazera, everything is driven by our passion for innovation and our commitment to growers. We develop vegetable varieties that nourish communities and contribute to a strong and sustainable food system. The journey of Marshal, our groundbreaking pointed cabbage, is a testament to this dedication.

It all started with Duchy, the first pointed cabbage to make a significant impact in Western Europe. Developed in the 1980s, Duchy won the hearts of growers and consumers with its unique shape and natural sweetness, earning it the popular name “sweetheart cabbage.”

Growers saw the potential to extend Duchy’s availability and began storing it in cold storage, which extended the season by six weeks. This led to the need for a variety with even better storage qualities—one that would maintain its quality over a longer period. That’s when Marshal came into the picture.

Marshal was specifically developed to redefine the standard of storability. Unlike other varieties, Marshal retains its premium quality even after long storage. It has fewer yellow leaves, a firmer texture, and no black pepper spots. This breakthrough led to the creation of a new market segment: pointed cabbage designed for longer storage without compromising freshness or taste.

Our partners in the Netherlands contributed to Marshal’s success by using Controlled Atmosphere storage, where oxygen in the storage room is limited, and flowpacking techniques, which further extend its shelf life. Thanks to these innovations, Marshal became the retailer’s top choice, appreciated for both its consistency and quality.

“Marshal excels after Controlled Atmosphere storage; the lack of deterioration after opening the storage room is exceptional. Unlike other varieties that may show signs of wilting, yellowing, or loss of structure, Marshal maintains its fresh appearance, firm texture, and sweet taste, even after prolonged storage.” – Maarten Danenberg, Product Manager Cabbage and Brussels Sprouts.

Duchy laid the foundation, and Marshal has strengthened Hazera’s position in the pointed cabbage market. With the addition of Earl and Baron—varieties with improved plant health and better field performance—our portfolio continues to grow, offering tailored solutions for various markets.

Would you like to learn more about Marshal? Contact us!

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Did you know?

Did you know that tomato variety Galilea was introduced to the California market over 20 years ago and has been a market leader ever since? This versatile and high-yielding variety is not just a California favorite but is also used around the world as a trellised variety. Its adaptability and robust characteristics have made it a favorite among growers globally.


Galilea is a high-quality, Roma/Saladette-type tomato known for its robust characteristics and adaptability to various climates. This variety is particularly favored for its large fruit size and high percentage of top-grade fruit, making it a popular choice among growers.

Plant Characteristics
Vigor: Galilea’s plant habit is notably strong and vigorous, ensuring healthy growth and high yield.
Maturity: Its medium maturity period makes it a reliable option for growers looking for a balanced growth cycle.
Picking: The fruit is picked loose, simplifying harvesting.
Leaf Canopy: The plant boasts an outstanding leaf canopy that protects the fruit from the sun, especially beneficial for bush production.

Fruit Attributes
Shape: The fruit is oval-shaped, typical of the Roma/Saladette category.
Size: The average size of the fruit ranges from 55 to 65 mm.
Weight: Each fruit typically weighs between 100 to 150 grams.
Color: Galilea is known for its intense red color, which is appealing to consumers.
Shelf Life: It has a long shelf life, making it ideal for both fresh market sales and transportation.
Firmness: The fruit is firm, which helps in maintaining its quality during handling and storage.

Growing Recommendations
System: Galilea is suitable for open-field trellised and bush production.
Climate: It thrives in various climates, making it a versatile choice for different growing regions.

Disease Resistances
Galilea is bred for resistance to several common diseases, ensuring healthier plants and better yields:
HR: Vd, Fol, race 1,2, ToMV, Pst
IR: Mi, Mj, TSWV, Sl

Galilea stands out for its strong plant vigor, high-quality fruit, and adaptability to various growing conditions. Its robust disease resistance and excellent fruit characteristics make it a preferred choice for both commercial growers and home gardeners. Whether grown in open field trellised or bush production, Galilea promises a bountiful and high-quality harvest.

Isn’t it fascinating how one variety can have such a significant impact on agriculture? Contact us if you would like to learn more. 

 

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Cheetah, a tiger in the fields

Watch the full video with Barry Younkin explaining all about Cheetah!

Would you like to learn more about Cheetah? Contact us! 

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Hazera Unveils Exciting New Tomato Varieties

Hazera is proud to introduce our latest tomato varieties, designed to meet the diverse needs of growers, retailers, and consumers. Our commitment to innovation and excellence drives us to develop solutions that enhance efficiency, reduce waste, and improve the overall experience for everyone in the tomato supply chain.


Benefits for Growers: Our new tomato varieties come with a robust resistance package, including intermediate resistance to ToBRFV in varieties like Pendragon. This ensures that growers can manage common diseases with greater confidence. Additionally, some of our varieties, like Pendragon, Windsor, and Camelot offer significant labor savings—up to 30%—thanks to their efficient harvesting capabilities. With fewer unmarketable fruits, growers can achieve higher marketable yields and increased profitability. The ability to extend harvest frequency up to 14 days on average further enhances flexibility and productivity.

Advantages for Retailers: Our Camelot variety boasts a long shelf life and great firmness, minimizing waste and keeping the product in optimal condition for longer periods. Its red shiny skin and high brix levels make it visually appealing to consumers. Uniform fruit size and weight throughout the growing season provide consistency and convenience for packaging and display.

Consumer Satisfaction: Our tomatoes promise superior quality and taste, with extended storage capabilities that allow consumers to enjoy their favorite flavors for longer. This ensures a delightful and satisfying experience with every bite.

Discover Our Top Varieties:
Tymoty: High yield and resistance to TY and Fol 3, suitable for various growing conditions.
Summersun: Unique, sweet yellow cherry with high yield potential.
Blackfield: Attractive chocolate zebra variety with good color retention and vigor, perfect for single picking.
Orange delight: Indeterminate grape tomato with bright orange color and excellent shelf life.

These new varieties from Hazera are set to bring significant benefits to growers, retailers, and consumers alike, meeting the high standards expected from our brand.

Stay tuned for more updates and innovations from Hazera.

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Meet Philip Stoffyn, our new High-Tech sales & PD specialist

My name is Philip (Phil) Stoffyn, and my passion for tomatoes started with my first job growing greenhouse vegetables over 20 years ago.


In a high-tech greenhouse just outside my hometown (close to the Tomato Capital of Canada), I grew a number of specialty tomatoes, including Cocktails, Romas, and grape (mini Roma) types. I learned the ins and outs of growing tomatoes, including how to “read” the plant and understand how “steering” a plant can affect more than just growth. It was essential to learn what tools you had in the greenhouse to work with and how they impacted the behavior, flavor, and yield of the plant. I fell in love with walking the rows of the plants each day, feeling the texture of the leaves, and tasting the fruit as I walked along, developing an understanding for the complexity of what it means to have a desired flavor profile in a tomato.

I caught on quickly and eventually joined a small seed company as their salesperson for the high-tech greenhouse industry in Canada and the United States. Their focus was on the greenhouse tomato market. It was there that I worked with tomato breeders for the first time and really had the opportunity to understand what it took to make a good variety. It was at that point that my respect for vegetable breeding companies really emerged. My passion for tomatoes grew stronger, and I wanted to share the knowledge I had gained with other growers so they could experience the joy I found in this crop.

I found supporting growers with their crops rewarding, and it was not just about selling a seed but creating success for the grower using your variety. Meanwhile, understanding the market, the customer’s needs, and limitations helped in selecting new varieties to develop.
I eventually worked with other international seed companies, working in many different crops such as peppers, cucumbers, and lettuce, in sales and product development roles, but my love for tomatoes never faded. Over these many years, I have learned the profile of what the NAFTA high-tech tomato market needs to be successful. With this knowledge and experience, I am confident that Hazera has what it takes to be a major player in this tomato market.

With the development of “Tomatoes that Work for You” and varieties such as Pendragon and Windsor, Hazera is offering varieties that provide new and exciting benefits not only for the grower but for the retailer as well. Creating longer shelf life means reduced shrinkage for retailers, and labor savings in harvesting means more money in the grower’s pocket. I look forward to working with the growers and marketers to show them this promising perspective of creating a winning assortment for both the grower and Hazera, and enhancing the industry together.

Would you like to learn more about Phil or our tomatoes? Contact us!

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Onza, mini seedless watermelon

Meet Onza, our mini seedless watermelon

Onza is known for its high quality and practicality. With high yields, resistance to powdery mildew, and a sturdy vine, Onza thrives throughout the growing season. Its ideal rind-to-flesh ratio ensures durability during shipping without compromising quality, while its deep red interior, long shelf life, and high brix content guarantee a sweet, flavorful experience.

Compact and efficient, Onza’s balanced plant structure supports its resilience, and its 50/50% ratio of 6 and 8 watermelons per box adds convenience. The round shape, tiger rind pattern, and suitability for fresh-cut use make it appealing to growers and consumers alike. Combining taste, longevity, and innovation, Onza sets a new standard for seedless mini watermelons.

Would you like to learn more about Onza? Contact us! 

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Newsletter – Special Edition

Stay Updated with Our Quarterly Newsletters!


Subscribe now to receive our latest updates, variety highlights, and expert interviews every quarter. Don’t miss out on our special editions!

Check out our special edition that introducing our Product Developement Team!

If you have any questions, please feel free to contact us!

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Autumn Newsletter – all about cabbages

Stay Updated with Our Quarterly Newsletters!


Subscribe now to receive our latest updates, variety highlights, and expert interviews every quarter. Don’t miss out on our special editions!

Check out our autumn issue  that is all about cabbages!

If you have any questions, please feel free to contact us!

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The Cabbage Market Trends on the West Coast: Insights for Growers

The cabbage market on the West Coast is shifting towards varieties that demonstrate heat tolerance, high-quality yields, and fewer harvest passes. With rising temperatures, growers need reliable cabbage varieties that thrive in these conditions, catering to both fresh markets and processing.


Leading this trend is Romanov, the top red cabbage variety for processors. Known for its excellent field-holding capacity, Romanov resists splitting, offers high yields, and matures in 90 days. It features compact, high, round heads with minimal
wrapper leaves, making it easy to harvest and highly resistant to bolting and cracking.

Another standout variety is Cali, an early white cabbage with a strong performance in mid-spring through mid-autumn in California, while in the Yuma and Imperial Valley, mid-autumn through mid-spring. Cali’s uniform heads, dense planting potential, and resistance to Fusarium make it ideal for the fresh market, producing heads between 3-5 lbs that attract consumers.

Both Romanov and Cali provide the adaptability, resilience, and yield potential needed to thrive in the ever-evolving West Coast market, offering growers flexible solutions for both fresh and processing needs.

Check out our cabbage portfolio!

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New Trends in Cabbage Cultivation on the East Coast, USA

As the agricultural landscape evolves, cabbage cultivation on the East Coast of the USA is experiencing exciting new trends. Here, we explore three standout varieties that are making waves among growers: Campbell, Tyson, and Taurus.


Campbell: The Long-Storage Champion
Campbell is a high-yielding white cabbage variety, perfect for medium to long storage. It thrives in continental climate zones, making it a reliable choice for East Coast farmers. With a maturity period of 140 days, Campbell produces heads weighing between 2.5 to 4 kg. This variety can be stored until June, providing a long shelf life. Additionally, Campbell is strong against thrips and boasts intermediate resistance (IR) to Xcc and high resistance (HR) to FoC, ensuring robust performance against common pests and diseases.

Tyson: The Reliable All-Rounder
Tyson is celebrated for its ease of growth and high yield, making it a favorite among farmers seeking short to medium storage options. It matures in 125 days and produces heads ranging from 2.6 to 4 kg. Tyson can be stored until March, offering a good balance between yield and storage duration. Like Campbell, Tyson is strong against thrips and has IR to Xcc and HR to FoC, providing reliable protection against pests and diseases.

Taurus: The Versatile Performer
Taurus stands out with its vigorous growth and high yield. This variety produces round to flat-round heads weighing between 3 to 6 kg. With a maturity period of 100-110 days, Taurus is suitable for dual purposes, making it a versatile choice for various market needs. Its adaptability and robust performance make it a valuable addition to any farm.

Embracing Innovation in Cabbage Cultivation
These cabbage varieties not only offer high yields but also provide strong resistance to pests and diseases, making them reliable choices for farmers on the East Coast. As trends in agriculture continue to shift, embracing these innovative varieties can help optimize production and storage capabilities, ensuring a prosperous future for cabbage cultivation in the region.

Discover More
To learn more about these varieties and explore our full portfolio of cabbages, visit our website. We offer a wide range of options tailored to meet the diverse needs of farmers. Stay ahead of the curve and discover the best cabbage varieties for your farm today!

Check out our cabbage portfolio!

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Innovating Cabbage Breeding: Hazera’s Brassica Excellence at the Open Days

During the recent Hazera Open Days in the Netherlands, we had the opportunity to sit down with Maarten Danenberg, our Regional Product Manager for Brassica, to discuss Hazera’s continued innovations in cabbage breeding. With Brassica being a key component of Hazera’s history, it is exciting to see how we are adapting and excelling in today’s agricultural landscape.


Hazera’s Legacy in Brassica
Brassica breeding has been part of Hazera’s DNA since its origins in developing varieties tailored for Western Europe. Today, Hazera has expanded globally, offering a wide assortment of purpose-specific varieties that meet the diverse needs of different regions. As Maarten shared, the Research and Breeding teams work closely with Hazera’s global network of subsidiaries and distributors, staying updated on trends and preferences in various markets.

The Future of Sustainable Brassica Production
In light of the increasing demand for fresh produce and the pressures on natural resources, Hazera remains committed to producing high-quality, sustainable Brassica varieties. Maarten emphasized that one of Hazera’s core goals is to meet these demands without compromising the quality or nutritional value of crops like cabbage, which are known for their high yield and health benefits.

Hazera’s Leading Cabbage Varieties
One of the highlights of our conversation was learning about the specific cabbage varieties that Hazera has developed, which address different climates, consumer needs, and storage preferences.

Campbell: High-Yielding White Cabbage for Long Storage
One of the standout varieties is Campbell, a high-yielding white cabbage that performs exceptionally well in continental climates. It is designed for medium to long storage and is a favorite for growers looking for robust, reliable storage cabbage.
• Maturity: 140 days
• Density: 35,000 plants per hectare
• Head size: 2.5–4 kg
• Storage: Can be stored until June
• Resistance: Strong resistance to thrips, intermediate resistance (IR) to Xanthomonas campestris (Xcc), and high resistance (HR) to Fusarium oxysporum (FoC)

Campbell’s durability makes it an ideal choice for growers seeking a high-yield cabbage that can withstand longer storage periods.

Tyson: Easy-Growing Variety for Short to Medium Storage
Next is Tyson, another high-yielding white cabbage variety, but tailored for shorter to medium storage. Growers appreciate Tyson for its ease of cultivation and reliable performance.
• Maturity: 110 days or more
• Usage: Designed for short to medium storage
• Notable Traits: Strong and reliable variety

Tyson is a go-to choice for growers who need a cabbage that is easy to manage while still delivering excellent yields and storage performance.

Cali: Early and Flexible White Cabbage for Fresh Market
Lastly, Cali is an early and flexible variety that performs well in both summer and autumn, offering growers excellent yield and market versatility. With uniform heads, this variety is ideal for fresh market purposes.
• Maturity: 80 growing days from transplanting to harvest
• Head size: 3–5 lbs.
• Recommended transplant density: 30,000+ plants per acre
• Traits: Well-covered, round, and attractive greenheads
• Usage: Dual purpose, with high density making it ideal for fresh market
• Resistance: High resistance (HR) to Fusarium oxysporum (FoC)

Cali’s high-density growth and attractive green heads make it a top choice for fresh market growers.

Commitment to Excellence in Brassica Breeding
As Hazera continues to lead the way in Brassica breeding, the company’s commitment to sustainability, quality, and innovation remains clear. With varieties like Campbell, Tyson, and Cali, Hazera is providing growers around the world with versatile, high-yielding cabbage crops that meet a wide range of needs. Whether it is the resilience of Campbell, the reliability of Tyson, or the flexibility of Cali, Hazera’s cabbage innovations are a testament to the company’s dedication to supporting the future of agriculture.

Would you like to know more? Contact us or check out out cabbage portfolio.

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Fenix Pepper: The Golden Secret

Five years ago, Hazera introduced Fenix pepper, a blocky yellow variety, to greenhouse cultivation across Mexico, revolutionizing the pepper industry with its superior qualities.


Before the arrival of Fenix, Mexican growers faced a significant need for reliable pepper varieties that could deliver continuous yields from September to May. Growers often experienced a production gap with traditional varieties, especially during the cold months. At the same time, shifting consumer preferences increased the demand for peppers with good fruit shape and an attractive yellow color.

These market demands resulted in several competitor varieties entering the market. Fenix emerged after years of dedicated breeding that prioritized the development of a disease-resistant and strong crop that thrives even in stressed conditions and challenging latitudes where radiation is a limiting factor.

Fenix’s exceptional attributes, such as high yield, quality fruit in terms of color, shape, and uniformity, and a strong plant balance between vegetative and generative growth, make it the preferred choice for growers. Today, it holds approximately 40% of the market share in Mexico, particularly in the Sinaloa area.

“Fenix is a variety with very strong plant, that helps to have a healthy plant that can be grown on high radiation condition during summer when we start the harvest. During season, fruits continue with good sizes and thick wall. It’s an excellent variety for us with its flexibility to be packed in boxes and bags. On this segment of yellow blocky pepper, Fenix is the best variety for our growing conditions like salty soils and high radiation during big part of the season. During and after winter, Fenix keeps its uniform sizes and good fruit weight.” ~ Gerardo Gonzales Perez, grower at Horticola Jehersa S.P.R de R.L. farm in Yurecuaro, Michoacan.

With devotion to sustainability, we continuously seek ways to enhance our varieties. With Fenix, we implemented sustainable growth methods that minimize fruit waste and optimize the use of water and fertilizers. This approach reflects our dedication to creating a positive impact across the entire supply chain, from growers to consumers.

The success of Fenix is a testament to our commitment to innovation and people. The high performance and fruit quality of Fenix ensure that growers produce healthy, delicious vegetables that strengthen communities and promote healthy living. Our global diversity and invested expertise allow us to understand and adapt to the unique needs of various markets, ensuring that Fenix continues to be a valuable crop.

Would you like to learn more about Felix? Contact us!

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Meet the people behind the crops: Federico Puyo

At Hazera, we are proud of our dedicated team, which works passionately to provide our growers with the best products. While we tend to put our products in the headlines, it is the Hazera team who are behind our success. Let’s shine the spotlight on Federico Puyo (52), Product Manager for Long Cucumbers and Blocky Peppers from Almeria, Spain.


Federico Puyo, Product Manager for Long Cucumbers and Blocky Peppers, lives in Almeria with his wife and two kids. He studied agronomy and has been working in the agricultural industry since 1994. He began his career as an advisor in crop management for local companies in the fertilizers and fruit trees business. After 25 years, Federico decided to return to his roots and work with vegetables. He joined Hazera five years ago and with his empathy, expertise, and curiosity he has been a valuable team member since.

What is a common myth about your field of expertise?
“A common misconception about the seed industry in general, which I also had myself, is that creating and breeding new hybrids is not a complicated process. But since I started working as a product manager, I learnt that I couldn’t have been more wrong about it.” Admits Federico. “Turns out, producing seeds is quite complex. Especially nowadays, as there is a need to develop global varieties that can thrive in various conditions and markets.”

In your opinion, what is the most important strength someone needs to be successful in your job?
“I think empathy and willingness to help others are very essential skills a product manager should have. At the end of the day, it’s not just the company that matters, but the people within. In my position, it is important to have empathy because you need to understand the challenges and needs of different departments and people like breeders, sales, and marketing. You need to be able to combine the various perspectives and work together towards a common goal. And of course, to do this, you also need to be curious, need to be engaged with different departments within and outside the company to learn and understand what they do. Then you have the full picture, and you are of better help.”

Tell us about a project you’re proud of and why.
“I can highlight two things I’m proud of. One is the mini seedless watermelon project I’m involved in with some colleagues from Marketing and Fresh Chain. I’m very proud of being part of this project because, despite all the difficulties the team is facing, we are taking a position in the market step by step. The other thing to highlight is related to my crop, long cucumber. I take pride in transforming the perception of Hazera in the Spanish market. At first, Hazera was viewed as a tomato company, but the reputation of our long cucumbers is growing more and more, and growers are curious about our varieties.”

Federico Puyo

What does “Hazera- Growing Together” mean to you?
“As I see it, Growing Together has two parts. One part is Growing Together internally, as I mentioned, being empathetic and curious and working as a team with colleagues. I might not be so knowledgeable in other crops, but I keep an open mind and try to connect with my colleagues and learn from them.” Federico smiles. “In the end, we are one team, and we need to have the same mission. Growing together externally means that we need to collaborate with our external partners and customers, understand their challenges and try to find solutions to help them. So, growing together is not only a benefit for Hazera but also a global benefit.”

Tell us something about yourself that most people do not know.
“Not many people know, but I would like to set up a tapas bar when I retire. My wife is not convinced yet of this idea.” Federico laughs. “But I’d love to own a tapas bar, where I can talk with the people who come in. And of course, drink a beer or two with them.”

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Mini Seedless Watermelon Exceed-ing Expectations

Mini Seedless Watermelon Exceeding Expectations

We are excited to share that Exceed, our innovative mini seedless watermelon, reached impressive results in the Fruit Logistica Innovation Award 2024 competition in Berlin.


Outstanding taste, color, and texture
Do not be fooled by its personal small size. Exceed is exceptional when it comes to flavor and texture. Bite into its juicy, crisp, deep red flesh, and you will meet with a sweet flavor (12-13 Brix) that will make your taste buds dance. With no seeds in it, you can exceed in creating mouthwatering dishes without any hassle.

Perfectly sized for modern living
In today’s fast-paced world, convenience is key. That is where Exceed shines. With its compact size and weight range to 2.5 to 3 kg, Exceed is easy to store in the fridge, fitting seamlessly into modern households. The best part? It retains its juicy, sweet taste longer than its larger counterparts.

Extended shelf life for a greener tomorrow
Compared to traditional, seeded watermelons, Exceed has a longer shelf life, more freshness that help reduce food waste in both supermarkets and homes. That means you can enjoy the sweetness of Exceed for much longer, reducing the need to toss out spoiled fruit. This little one is available from September to May, so you can enjoy it for long time.

Exceeds in sustainability
Exceed is not simply good for your taste buds, it is good for the planet too. Thanks to its resistance to powdery mildew (IR: Px), growers can minimize the use of fungicide sprays, reducing their environmental footprint. Plus, its robustness allows for a 15-20% reduction in water usage, making it a win-win for growers and the environment alike. So, while Exceed may be small, its impact is big.

Would you like to learn more about Exceed? Contact us today!

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The snack vegetable radish mix: colourful, healthy, and Best Product of the Year

In the Nederlandse Consumentenverkiezing (Dutch Consumer Election) of 2023-2024, the AH Snack Vegetable Radish Mix, for which Hazera produces and breeds the radish seeds, has been elected as the Best Product of the Year in the category of potatoes, vegetables, and fruit. Dirk-Jan Polak, Crop Specialist in radishes, lamb’s lettuce, and baby carrots, sees the award as a compliment for the entire chain behind this product. “You help people make healthier choices.”


According to Dirk-Jan, the success story of the radish mix begins with genetics. “This ensures that we can continuously deliver high-quality seeds, allowing the grower to produce an excellent final product. Our radishes are beautifully round, have good internal quality, and grow very consistently during different seasons and weather conditions.” As a market leader in radish seeds, seed quality is a top priority at Hazera. “Credit for this goes to the breeders,” says Dirk-Jan. “Through continuous development, we have been able to introduce distinctive radish varieties to the market.”

 

Unique combination
In addition to genetics and seed quality, it’s the ability to produce radishes in various colors that makes the difference. “Purpella F1 and Whitella F1, purple and white radishes respectively, are the only two colored radish varieties cultivated on a serious scale. And they come from Hazera.” Combined with the well-known red radishes, these colored varieties form the AH Snack Mix. An idea from grower Ortolanda, says Dirk-Jan. “The mix of various colored radishes, sold in top seal packaging, aligns with the growing demand for snack vegetables, Ad Coolbergen, managing director of Ortolanda, explains.

 

Growing together
“We always keep the consumer in mind, on whose plate our product ultimately ends up. That’s why the collaboration throughout the chain is so important.” Dirk-Jan refers to the cooperation between Hazera, Ortolanda, Bakker Barendrecht (a Greenyard company) and Albert Heijn, from which the award-winning radish mix originated. “Breeding, developing, growing, and marketing these types of products requires craftsmanship.” Ad confirms this. “The successful introduction of a new product in the market requires good chain collaboration, where everyone is on the same page. This way, we can collectively meet the market’s needs and respond to consumer trends.”This has been excellently achieved with the radish mix, says Dirk-Jan. “The trend for 2024 is healthy snacking, where people choose vegetables and fruits instead of candy or chips. This radish mix perfectly addresses this trend, fulfilling two important consumer needs: healthy and convenient snacking.” Ad expects the mix to appeal to an entirely new, mainly younger, target audience. The radishes look appealing, are healthy, and are ready to eat straight from the container. With this product, Albert Heijn makes healthy snacking accessible.” Hazera and Ortolanda are both proud to contribute to this.”

 

Stay on track
Dirk-Jan is optimistic about the future, both in terms of the product and within the chain collaboration. “Radish is a beautiful vegetable that helps people make healthier choices. The fact that the AH Snack Vegetable Radish Mix has been chosen as the best product is a recognition that, with our breeders and partners, we are on the right path and an encouragement to continue the constant development of such products.”

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Our Top 3 Varieties in 2023

by Jose Arias, Sales & PD California

As we bid farewell to the old and usher in the new, it’s time to extend warm wishes to some remarkable varieties gracing the agricultural landscape. Let’s toast Moonstone, Cali, and Robello – each unique in its own right, contributing its brilliance to the fields and gardens.

Moonstone

Moonstone, a shining gem in the Hazera family, has captivated growers with its enchanting attributes. Sporting a lustrous white external color, impeccable shape, and uniform size, Moonstone has effortlessly acclimated to diverse growing areas, showcasing its unwavering dependability. As we step into the New Year, let’s celebrate Moonstone’s resilience and applaud its role as a valuable asset in agricultural programs.

Cali

As the seasons change, so does the spotlight on Cali, a cabbage variety that truly shines. Best suited for cultivation in early spring, summer, and fall, Cali has earned its place in fresh market cabbage programs. With a reputation for high yield potential, uniformity in shape and size, and a compact core boasting exceptional internal fill, Cali is a beacon of excellence. Wishing Cali a prosperous New Year, filled with bountiful harvests and continued resistance to challenges like FoC.

Robello

In the realm of radishes, Robello stands out as a swift and vibrant contender. This fast-maturing variety presents growers with uniform bulbs characterized by consistent size and shape. Boasting a robust top attachment, ample top length, and a striking red exterior giving way to crisp, white flesh, Robello is a visual and culinary delight. As we embrace the New Year, let’s extend our wishes to Robello, a stalwart companion in both fresh consumption and processing, known for its unwavering resistance to downy mildew.

Here’s to Moonstone, Cali, and Robello – may the coming year be a tapestry of success, growth, and abundant harvests for these exceptional varieties. Happy New Year!

Browse our Crop Portfolios

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The Tomato that Works for You – Camelot

In today’s world, we are witnessing a global trend of rising production costs and a shortage of labor. At Hazera, we are proud to present ‘Tomatoes that Work for You’, a new umbrella concept encompassing a range of tomato varieties designed to address the key challenges faced through the entire chain, such as a significant increase in production costs, labor shortage and sustainable agriculture. We sat with Arno Van Staden, Regional Product Manager for Tomato, to better understand the concept of “Tomatoes that Work for You.”


Learn more about “Tomatoes that Work for You”

Arno Van Staden: “At Hazera, we strive to develop tomato varieties that address the challenges faced by growers, retailers, and consumers alike. With our unique advantages, we aim to provide an innovative solution that improves efficiency, reduces waste, and enhances the overall experience for everyone involved in the tomato supply chain and Camelot is exactly that variety”, says Van Staden.

Among the main advantages for the Grower: Our tomato varieties come with a wide resistance package, some, such as Pendragon even include ToBRFV intermediate resistance, offering growers peace of mind against common diseases. Additionally, our varieties offer flexibility in workforce management, making it easier for growers to manage their labor resources efficiently.

One of the significant benefits for growers is the potential for up to 30% savings on manual labor due to our varieties’ efficient harvesting capabilities. With fewer unmarketable fruits, growers can expect a higher marketable yield, resulting in increased profitability. Moreover, our tomatoes ripen on the plant, enabling fast and efficient picking. This, combined with the ability to stretch harvest frequency up to 14 days on average, provides growers with greater flexibility and productivity.

Among the main advantages for the Retailer: Our tomato variety Camelot possess a long shelf-life and excellent firmness, reducing waste and ensuring that the product remains in optimal condition for a more extended period. With its red shiny skin and high brix levels, our tomatoes offer an appealing appearance that attracts consumers. Additionally, the uniform fruit size and weight throughout the growing season provide consistency and convenience for retailers in terms of packaging and display.

Among the main advantages for the Final Consumer: Consumers can expect superior quality and taste from our tomatoes. The longer storage capabilities of our varieties mean that consumers can enjoy the excellent flavor for an extended period. With our tomatoes, consumers can savor the taste they love for much longer, enhancing their overall satisfaction.

Learn more about the Tomato that Works for You- Camelot.

 

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East Coast demo fields “Exceed” Expectations and more!

We sat with our very own Yair Askira, Regional Product Manager Pepper and Watermelon, to learn more and get the latest update on our watermelon and pepper varieties.

“Developing new plant varieties plays a crucial role in meeting the demands of both growers and consumers. New varieties should offer increased productivity, plants that provide more growing adaptability, and improved disease resistance”, says Askira. Here are our up-and-coming select varieties that truly do make a difference in our market:

Lamuyo pepper Monfort is our latest pepper. It is a TSWV-resistant variety that has shown exceptional performance in California.  It has a robust plant that has impressive adaptability and is very productive.  Monfort is rapidly becoming a favorite for CA Lamuyo growers, as it offers the option of multiple harvests throughout the season and the fruit has thick walls and excellent firmness.

As for Watermelons, we are EXCITEd to share that there are several varieties that indeed EXCEED our expectations:

On the East Coast, our demonstration plots of mini watermelons have yielded impressive results.  One of the standout performers is the Exceed variety which has a crimson rind pattern. Exceed truly delivers outstanding performance in terms of flavor and texture.

Additionally, Excite, which is also a crimson variety, proves to be an excellent choice. The East Coast trials have underscored the potential of these varieties and their suitability for different market preferences.

Watermelon growers in California and Mexico face increasing challenges from powdery mildew (PM), which negatively impacts crop quality and yields. To address this issue, our new watermelon variety Onza has been introduced. Onza is a tiger-type, personal-size watermelon which provides strong tolerance to powdery mildew.  It has vigorous vines that offer excellent cover for the fruit and is very productive. The fruit has intense red flesh, which is firm, crisp, and exceptionally tasty. As damage from PM becomes more prevalent, the demand for resistant varieties is on the rise. With its excellent quality, vigorous plant growth, and resistance to powdery mildew, Onza is set to make a significant impact in the watermelon industry.

What’s next? You may ask. According to Askira, “We have now focused our breeding efforts on developing conventional-sized seedless watermelon varieties that will provide the same high-quality internal attributes as our minis”.  We aim to strike the perfect balance between size, taste, and texture. We are planning to conduct extensive trials in the upcoming season to ensure their viability on a larger scale. By refining these varieties through rigorous testing, we strive to offer growers superior options for meeting market demands.

In conclusion, the introduction of Lamuyo Monfort pepper and Onza tiger-type watermelon has injected new possibilities into the vegetable-growing landscape. With their disease resistance, impressive yields, and superior quality, these varieties have garnered attention from growers in California and beyond.

As the industry continues to evolve, the pursuit of innovative plant breeding techniques will pave the way for even more remarkable varieties that meet the diverse needs of growers and consumers alike.

 

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The future of onion is here- annual onion week tour in Brawley

We sat with Santiago, Product Manager Allium & Crucifers in the Americas, to discuss and learn more about his experience at our annual onion week tour in Brawley, which took place in early May. Brawley is located in the heart of the Imperial Valley and serves as one of the primary production areas for Short Day onions in the USA. This region plays a vital role in supplying the market with fresh onions, particularly between April and June.

Hailing from Argentina, Santiago Berger is responsible for overseeing Onion, Leek, Radish, and Cabbage across the American continent. Additionally, Santiago also holds global responsibility for Hazera’s portfolio of Short Day Onions (Yellows and Whites), Long Day Spanish Onions, and Radishes for open field low density.

Santiago Berger

During this week, the Hazera team embarked on a tour that encompassed visits to customers and growers, evaluations of trials, and discussions on market trends and our overall portfolio. The tour brought together the breeding, marketing, sales, and development teams, emphasizing the importance of seamless communication and continuous collaboration to ensure high-quality work.

Together with our dealers and growers, we had the opportunity to witness the exceptional performance of three of our new varieties that have been garnering remarkable results in the region. Leading the pack is Toro Rosso (Red), closely followed by Joelino (Yellow) and Cisne Blanco (White), offering growers diverse options in terms of color.

Furthermore, our DV trials have been showcasing exciting varieties in yellow, red, and white, which will continue to bolster our portfolio, not only in the USA but also in markets worldwide. Moreover, our breeding trials provided a glimpse into the future of our company.

“The exchange between our team, dealers, and growers holds immense value for Hazera. It enables us to gain a deeper understanding of market needs and receive feedback on our work and the direction we are heading”, says Berger.

We extend our heartfelt gratitude to everyone who joined us during this week, allowing us to showcase our ongoing efforts and what Hazera brings to the market. Thank you all for your support, and we look forward to continuing our journey together.

Browse our Onion Portfolio here

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Spotlight on tomatoes: Opportunities and challenges in store 

Did you know that tomatoes are among the world’s most popular vegetable crops? EU farmers alone produce around 17 million metric tons every year. COVID-19 has been an important driver of this thriving market: global retail sales of fresh tomatoes rose 17.6% in 2020, as people were forced to eat at home.  

At Hazera, tomatoes have a special place in our heart, and we offer hundreds of different varieties to farmers worldwide. Below, Alejandro Szechtman, Portfolio Marketing Director Tomato, sheds light on the challenges and opportunities facing the tomato sector today. 

Changing consumer tastes 

Key to the popularity of tomatoes is the range of options available. Right now, we see rising demand for convenient snack tomatoes. Smaller tomatoes require more harvesting labor, which can be a challenge given today’s tough economic climate and tight labor market. 

Meanwhile, consumers are increasingly ‘buying local’ to help the environment. But growing Mediterranean-quality fruits in northern Europe, for example, hasn’t always been easy. Now, thanks to Hazera’s experience and in-depth R&D, tastier tomatoes are available for more of the year. In parallel, we’re working with exporters to develop varieties with a longer transport life.  

Automation opportunities 

As manual labor declines in the tomato sector, we’re seeing farmers turn to automated, digitalized solutions to make production easier and faster. The resulting energy, cost, and resource efficiencies are extremely welcome in an industry where profits are often unpredictable. 

Automation is therefore an exciting area for investment, and we at Hazera are always working on R&D to make the dream solutions of the future a reality for the growers who need them. 

Addressing the impact of climate change 

A hotter climate will negatively affect plant growth and increase the risk of disease, making it harder to meet growing global demand.  

Hazera is working on solutions to help farmers prevent and overcome the effects of climate change. Not only are we breeding more adaptable varieties with higher drought and heat tolerance, but we’re also collaborating with growers to design and implement technologies to save water during irrigation.  

Meeting your tomato needs 

A Hazera, We’re world leaders in tomatoes, with a huge portfolio of varieties available. We draw on our decades of knowledge and experience to support growers around the globe to make their operations sustainable, so consumers can continue to enjoy top-quality tomatoes for many years to come. 

Looking for answers or advice about tomato production? Contact us today! 

 

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Hazera launches ToBRFV resistant varieties in Mexico

Hazera launches ToBRFV resistant varieties in Mexico

After having announced the pipeline of its ToBRFV resistant varieties, Hazera is proud to launch its first resistant varieties for the Mexican market and showcase them at the most important event for agriculture in Latin America- EXPO AgroAlimentaria Guanajuato® 2022 in Mexico.

 

ToBRFV launch

ToBRFV is very noticeable in Mexico and growers have been faced with diminished yields and battered fruit. ToBRFV is a huge problem for tomato production, affecting the yield and fruit quality with coloring issues and brown spots on fruits impacting directly on the marketable yield.

Since ToBRFV hit tomato growers worldwide, Hazera’s R&D team has been working tirelessly, for several years, to find varieties capable of giving an effective level of ToBRFV resistance without compromising the yield and fruit quality. “These efforts included in-depth trials in many locations, under different conditions in a global scale, to confirm that we are able to provide solutions, with the right balance between performance and ToBRFV protection”, according to Alejandro Szechtman, Hazera’s Portfolio Marketing Director.

With the optimal balance between protection and performance, Canelo, one of Hazera’s tomato varieties with resistance to ToBRFV, is an indeterminate Roma type with a vigorous plant, which maintains a balanced yield under adverse environmental conditions, due to its wide array of resistances. “Through vast trialing of Canelo in most regions of Mexico, including San Luis Potosi, Baja California, Michoacan, Sinaloa, and Coahuila, Canelo provides high yield, excellent fruit quality, good maturation with an intense red color, as well as excellent firmness, maintaining L and XL sizes with average weights of 150 to 160 grams throughout the production cycle”, according to Javier Angulo- Product Development Manager, Mexico.

 

“Canelo”

Canelo is a very productive variety, ideal for growing in a net house or greenhouse. Additionally, with its ToBRFV resistance, Canelo is able to serve the Mexican grower as an effective tool to face the highly infectious virus, which is supported by local growers, who claim that “Canelo is a very strong and healthy plant with outstanding high fruit quality.”

Looking forward, “Hazera is continuing its efforts to provide effective varieties to better cope with ToBRFV on a global scale and, in Mexico, will launch several new varieties, including the up and coming, new Indeterminate Grape Tomato, ‘Pendragon’, a variety that combines ToBRFV IR resistance with high yield, long shelf life, and good taste, following our commitment to provide growers varieties with the optimal balance between protection and performance,” says Alejandro Szechtman.

 

ToBRFV range / “Pendragon”

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Fresh from the field: Three key trends in crop farming

Humans have been farming crops for millennia – but the goal remains the same: to feed people. Of course, farming practices have advanced dramatically in the past few centuries, and global pressures continue to drive rapid change in the industry.

 

Reinout de Heer, Global Product Manager Allium, explores three key trends shaping crop farming and discusses how Hazera’s expertise is paving the way for a more sustainable industry future.

 

  1. Mechanization momentum

 

Higher labor costs and decreasing labor availability are leading many farmers to consider mechanical harvesting and other new technologies.

 

We’re seeing mechanization trends take hold in places like the Netherlands, the UK, and California, in relation to a wide range of produce. However, with crops such as onions, it’s clear that hand-harvesting means a higher quality product with less damage.

 

This is what makes research into developing new varieties so important. At Hazera, we’re working to test new crop varieties to ensure farmers can invest in the technologies they need, knowing their harvest won’t suffer.

 

  1. Chemical control compliance

 

With tightening environmental regulation, many growers are looking for alternatives to traditional pesticides and fungicides.

 

Biostimulants are a popular option for Hazera’s customers, being applied to seeds to make plants stronger and more resistant to disease. Product quality can also be boosted through seed pelleting, which creates more rounded seeds, and priming, which means up to five days’ less germination time in the field.

 

  1. Local logic

 

Harvested crops have long been shipped around the world; however, increases in container transport costs are putting pressure on global food systems. Environmental awareness is meanwhile on the rise, as ‘buy local’ or ‘eat seasonal’ become important consumer trends.

 

At Hazera, we help farmers achieve year-round production with varieties that have good storability and shelf-life properties. Developments in leeks, for instance, which traditionally deteriorate quickly once harvested, are making a big difference. More flexible crop varieties can help customers reduce transport costs, carbon emissions, and food waste, all at once.

 

Support from the ground up

 

Around the world, Hazera works in close cooperation with farmers of all kinds of crops to respond effectively to emerging trends. Through trials and other research, we address the industry’s most pressing challenges and develop seed solutions to help agriculturalists – and their plants – thrive.

 

Want to learn more? Contact us today to see how we can support you!

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Press Release: IR ToBRFV varieties in pipeline

Press release
August 2022

Hazera announces varieties with intermediate resistance (IR) to Tomato Brown Rugose Fruit Virus (ToBRFV) in pipeline

Hazera is proud to announce the launch of our ToBRFV intermediate resistant varieties- the optimal balance between protection and performance– providing the grower an effective tool to face the highly infectious virus, infecting tomato plants, fruit and affecting growers worldwide. The Tomato Brown Rugose Fruit Virus poses a constant threat to growers worldwide, significantly reducing yields, affecting the quality of fruit, and systematically infecting other plants, as it is a very transmittable virus that can infect through soil, tools, water, and people’s contact.

Since ToBRFV hit, Hazera’s R&D team has been working tirelessly to find varieties capable of giving an effective level of ToBRFV resistance without compromising the yield and fruit quality we’ve invested years to perfect. Over the course of several years, Hazera researchers and agronomists invested endless resources to find solutions to address our growers’ needs worldwide. Moreover, according to Alejandro Szechtman, Hazera’s Portfolio Marketing Director, “These efforts included in-depth trials in many locations, under different conditions in a global scale, to confirm that we are able to provide the optimal solutions, with the right balance between performance and ToBRFV protection”.

Hazera is proud to announce a wide ToBRFV resistant variety pipeline worldwide, with which we will be able to tailor-make the optimal solution per market requirement, beginning with Italy, Greece, Spain, Mexico, Turkey, Israel etc’.

Hazera, through Limagrain’s upstream research, contributed to a network of internal and external collaborative discovery projects on ToBRFV using different approaches. This resulted in Limagrain being the first company to file a patent on ToBRFV resistance in tomato in 2017. While the first generation of tomato hybrids resistant to ToBRFV is being commercialized, Limagrain discovery programs continue to work intensively to find resistances against potential emergent more aggressive forms of this devastating virus.

“Our R&D efforts haven’t ended, we’re still investing to achieve higher resistance, and expand our portfolio to the benefit of growers worldwide,” said Szechtman.

Hazera is a global leader in the seed industry. Hazera has headquarters in both the Netherlands and Israel. We operate subsidiaries in 11 countries, together with a distribution network serving over 130 markets. Our partners operate in all kinds of climates, and under diverse growing conditions and market requirements. For over a century, our top priority has been walking alongside them, developing an enormous variety of seeds and providing comprehensive support every step of the way. Hazera’s team of experts works directly with growers to evaluate their needs, assist during variety selection and provide guidance and support throughout the crop cycle.

Hazera is part of the Limagrain Group, an international agri-business based in France. Being a farmers’ cooperative, the Limagrain Group understands the needs of its customers and has grown to become the largest seed company in Europe, specialising in vegetables, field crops and cereal products. Limagrain’s vegetable seed division is the second largest company in the industry.

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ToBRFV in Tomato Plants

by Dr. Yaniv Rotem – Solanaceae Pathologist, Hazera

 

General background

The Tomato Brown Rugose Fruit Virus – ToBRFV – is a relatively new viral disease, first appearing in the Middle East in 2014. The disease has since spread rapidly to many other areas in the world, and currently constitutes a major global problem in tomato crop production worldwide.

In Israel, all tomato production areas have been severely affected by ToBRFV, and the effects of the disease are evident both in the tomato greenhouses and fields, and in the quality and appearance of the fruits which are sold.

 

Symptoms of the disease

As a rule, the symptoms of the disease are similar to the typical symptoms of ToMV, but the severity of the symptoms can differ from that known with ToMV:

  • In the leaves – a mosaic appears, which is particularly noticeable on young leaves and at the growth vertices. In some cases, there is narrowing of the leaflet blade, and in certain cases the leaves become entirely threadlike (“shoestrings”).
  • In the fruit – yellow spots develop which become necrotic at a later stage. In some cases, “chocolate spots” appear on the fruit. In cases of severe damage, the fruit becomes wrinkled and distorted. The virus name (“Brown Rugose Fruit”) was given due to the wrinkled appearance together with the brown spots.
  • Note that in contrast to the characteristic situation when affected by ToMV, in which symptoms generally appear in the fruit only in cases of particularly severe damage to the foliage, in the case of ToBRFV – there is no connection between the severity of damage to the fruit and severity of damage to the foliage: there are situations in which serious damage to the fruit is observed while no symptoms appear on the leaves, or vice versa – cases of severe symptoms in the foliage and lack of symptoms in the fruit.
  • In certain cases – necrosis develops of the calyx of the fruit, the fruit peduncle, and the central spine of the cluster of fruit.
  • When a susceptible variety is infected with ToBRFV, the main damage is a significant weakening of the plant and its capability to produce clusters of fruits over a long season.

In the wake of the viral infection, tomato cultivation in Israel has changed entirely: due to the weakening of the plants, growers currently have almost no possibility to grow tomatoes in a long central season of 9-10 months as was customary before the virus’s appearance; instead, shorter growing seasons of 4-5 months are now customary, intended for harvesting a few clusters only.

 

Symptoms on leaves – severe mosaic and narrowing of some of the leaf lobes, to the point of appearing “thready”

 

Severe symptoms in the fruits

Symptoms of necrosis in the calyx, fruit peduncle and the spine of the cluster

Weakening of the plant as a result of viral infection in a susceptible variety (on right) compared to a variety that is largely similar to it but is resistant to the virus (on left).

 

How is the disease transmitted?

  • ToBRFV is very easily transmitted mechanically – by human contact, by work tools, support wires, or any entity that comes in physical contact with an infected plant or soil that contains the virus and later comes in contact with healthy plants. It is important to remember that particles of this virus are particularly resistant to environmental conditions, and are capable of surviving for long periods in soil or on infected surfaces.
  • Since the virus is capable of surviving in soil for a long period – the virus is also transferred with infected soil that is moved from one place to another (by sticking to shoes, to work tools that are moved from one plot to another, etc.).
  • The virus is transmitted in seeds – a seed produced from an infected plant is likely to carry virus particles on its surface.
  • The virus can also be transmitted by bumble bees, which serve to pollinate during the cultivation process.

 

Prevention and treatment

  • Since the outbreak of the disease, Hazera together with Limagrain Group have been working on a comprehensive study of the issue, in which tomato varieties with intermediate levels of resistance to the virus were developed. The first patent in the world for resistance to ToBRFV was registered by Limagrain in 2017. Using these varieties provides an optimal solution for growing tomatoes in conditions of infections with ToBRFV, while maintaining the varieties performance.
  • Observing phytosanitary rules is key to preventing the disease:
    • Making sure to have clean clothes, jackets and gloves for those entering the greenhouses.
    • Making sure to sterilize all equipment used.
    • Sterilizing shoes in an immersion pit upon entrance to the greenhouse.
    • Being strict about the order in which buildings are entered – the workday begins with the buildings housing the young, healthy plants and continues to the buildings housing the more mature plants.
  • Plants in which infection is discovered should be immediately removed from the greenhouse, being careful to avoid contact with neighboring plants.
  • Using healthy seeds and seedlings is another key to preventing the disease. Hazera is strict about performing health tests in licensed laboratories, according to international standards and the Plant Protection Services. Checking that seeds are free of ToBRFV is done by the ISHI Protocol, which is the international protocol accepted throughout the world.
  • Being strict about good sanitization – sterilizing the soil or growth medium and the greenhouse space when cultivation is completed.

 

 

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Hazera USA – Field day Woodland California

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1st Watermelon Field Day – Yuma Arizona

At our first Watermelon Field Day in Yuma AZ., we presented our new and improved watermelon portfolio including better internal quality, stronger vines, and good resistance to powdery mildew.

We had a display of both tiger and crimson rind patterns in multiple sizes that the industry demands.

 

Our second Watermelon Field day Yuma Arizona will take place in June 2022.

our 1st Watermelon Field Day in Florida will take place  in May 2022

 

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Our Brassica, Your Success

Brassica (the short name of the Brassicaceae family) is a collection of crops that initially originated in moderate climate zones, but through breeding and selection, can now be grown in a wide range of climates. (more…)

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2nd Annual Open Field Days in USA, California

In our 2nd Annual Open Days in USA (Woodland, California) we felt so privileged to meet and greet hundreds of visitors who responded with boundless enthusiasm. Together with Sales Managers and PD Specialists the visitors toured the field, got a comprehensive explanation of our crop roster and were the first to test new varieties in our crop collections.

(more…)

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Hazera; committed to constantly improving its radish varieties

Radishes of many different types, such as round red radishes, French Breakfast and Daikon types, are consumed all over the world. (more…)

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Hazera Innovates Hybrid Round Radish Varieties

Hazera is the worldwide market leader in round radish. It has reached this position by breeding this crop actively since several decades, focusing on innovation and a well-chosen range of key traits. A short look at the latest innovations in this crop that becomes increasingly popular among consumers. (more…)

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Hazera’s Official Training Video: Tomato Brown Rugose Fruit Virus (ToBRFV)

We are happy to present Hazera’s training video and sanitation guide for dealing with the new ToBRFV virus.

The purpose of this video is to assist growers and farmers to gain a better understanding of the ToBRFV virus, and to share some practical advice and active measures for eradicating the growth of this virus through the use of stringent hygiene and highly effective sanitation. (more…)

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