At Hazera, we are proud of our dedicated team, which works passionately to provide our growers with the best products. While we tend to put our products in the headlines, it is the Hazera team who are behind our success. Let’s shine the spotlight on Ignacio Lopez, Sales Manager for Latin America.
Ignacio Lopez grew up in Chilecito, a small town in Argentina, where agriculture was part of his everyday life. His roots in farming go back to childhood, helping his father in a water drilling company. “I could see the farmers’ work and how they started growing a little plant that then ended up being the food of somebody. I really loved that,” he recalls.
After studying Agronomic Engineering and completing an MBA, Ignacio joined Hazera. “I thought: if I know the technical part, it’ll be easier for me to go deeper on the business side,” he explains. Based in Buenos Aires, he has led Hazera’s commercial activities in South America and the Caribbean for over three years. Since January 2026, he has taken on a new role as Sales Manager for Latin America, now also overseeing Central America, including Guatemala, Costa Rica, Honduras and Panama. “It allows me to explore an unfamiliar market, understand its dynamics, and deliver the results we need,” he says. “My goal is to elevate our Latin America region to a higher level of market positioning.”
Outside work, family comes first. Ignacio is the proud father of a one-year-old daughter, whom he calls his Princess. He enjoys travelling with his partner, discovering new food, and sports. “I’m a BBQ enthusiast and a sports lover. I enjoy running, which I can do when I’m travelling,” he adds.
If you had to explain your job to a 5-year-old, how would you do it?
Ignacio smiles before answering: “I really love this question because maybe I even have to explain it in a couple of years to my little girl.” His answer is simple and playful: “I help farmers to choose the best seeds. If I’d have to compare it, I would say it’s like picking the right shoes to run fast. If you choose the right shoes, you will run fast, and you could win competitions. Helping farmers choose the right seeds means their vegetables grow strong, tasty and healthy.”
What’s something you’ve learned during your career at Hazera from working with colleagues or partners from different cultures?
“It’s always challenging. But it’s also nice to do and this is something that I’m really passionate about,” Ignacio says. His biggest lesson? “Listen first and then adapt.” Latin America is wonderfully diverse with different communication styles and decision-making approaches. “All that can change from one valley to another,” Ignacio explains. Sometimes that means a detailed presentation, other times hands-on in the field, or even a quick WhatsApp voice note. For Ignacio, building trust and respecting local expertise is key: “And celebrate wins together, whenever you can.”
What’s the most unusual or memorable thing that’s ever happened to you in your career?
Ignacio doesn’t hesitate: “We did an event in the last week of October in Peru which we called the Hazera Onion Experience,” Ignacio recalls. The three-day event brought together growers, dealers, buyers and technical experts from across the globe. “Seeing every actor in one place meeting, sharing insights, building new connections… I realised we are on the right track. Collaboration accelerates and multiplies for sure.” The event took over a year to plan and involved 150 participants. “I didn’t do it by myself; I just had a great team that did it. Now we are analysing how to shape this concept for the future – maybe biannually or with other crops like tomatoes.”
One of the reasons Ignacio feels at home at Hazera is the company culture. “When you have an entrepreneurial mindset, Hazera is the right place. You don’t hit walls here, you find bridges instead. That makes it easier to innovate and create impact,” he says.
If you could look ahead 10 years, what change in your job field would excite you most?
“Climate-change is going to be a real challenge in a couple of years. We’re already seeing that now with dry seasons and heat,” Ignacio explains. He also sees technology playing a bigger role: “We have to pair that with digital tools for farmers to predict planting windows, disease pressure, labour needs and even market timing.” AI-supported demand forecasting and data-driven practices will help reduce risk, waste, and cost while improving yield, flavour and shelf life. Helping farmers adapt step by step is something Ignacio enjoys: “I like to show where you can be and why it should be done.”
Which colleague would you like us to interview next?
“I was thinking about Santiago Oliva. He’s the Portfolio Marketing Director of Cucurbits and Peppers,” Ignacio suggests. “He’s really young for the position and has worked in different countries and sectors. It would be interesting to see how he did it.”
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