Hazera proudly presents ‘Tomatoes that Work for You’, a new umbrella concept encompassing a range of tomato varieties designed to address the key challenges faced through the entire chain.
Challenges such as a significant increase in production costs, labor shortage and sustainable agriculture. This innovative concept offers numerous qualities, including resistance to diseases, reduced labor, enhanced quality, extended shelf life, and minimized food waste.

Less labor, greater quality

Under the ‘Tomatoes that Work for You’ concept, growers experience a significant reduction in labor, as observed in Spain during 2020-2023. “The Savings of manual labor can potentially be up to 30%, thanks to the low maintenance production processes and efficient harvesting of varieties such as Camelot, Pendragon and Windsor”, says Alejandro Szechtman, Tomato Portfolio Marketing Director at Hazera.

“These varieties ripen on the plant, offering not only benefits for efficient and fast picking, but also a harvest-flexibility of up to every 14 days on average.” With their outstanding uniformity and consistency, growers can achieve a higher yield potential whilst minimizing unmarketable fruits.

Moreover, the incorporation of ToBRFV IR resistance in varieties like Pendragon and Windsor ensures enhanced disease resistance, further contributing to consistent yield and fruit quality.

Maintaining commercial value

According to Alejandro, the advantages for retailers are equally compelling.

“Qualities like extensive shelf life, exceptional firmness, shiny skin and high brix levels allow these varieties to maintain commercial quality for a very long period post-harvest, significantly reducing food waste.”

The varieties also maintain uniform fruit size, shape and weight during the season and are being grown in many different markets. “This constant supply of quality products offers retailers a reliable solution to boost profitability.”

Exceptional Taste and Shelf life

“These varieties provide important benefits for the consumer as well”, Alejandro adds.  “With an emphasis on tasty and crunchy tomatoes with extended shelf life, Camelot, Pendragon, and Windsor deliver a premium culinary experience and extended storage possibilities.

Whether used in salads, sauces, or simply enjoyed fresh, these tomatoes promise an exceptional taste experience full of flavor and freshness.”

In conclusion, ‘Tomatoes that Work for You’ epitomizes a win-win-win solution for growers, retailers, and consumers alike.

With its innovative approach, Hazera addresses industry challenges and delivers quality solutions worldwide.

For more information about ‘Tomatoes that work for you’ click here