Excite-ing year in Review

by Laura Piacenti, PD Specialist in Georgia

As we approach the end of 2023, I want to express my sincere gratitude for the incredible support, kindness, and welcoming attitude I have received from our esteemed partners and dealers. Starting as the new representative of Hazera in the Southeast has been a rewarding experience, and your collaboration has made a significant impact.

The fall season marked an exciting beginning for us, showcasing promising Romas and rounds tomato varieties that not only exhibited excellent size, quality, and yield but also boasted high resistance to TYLCV—an essential feature for this time of year in our market, showing very clean and healthy plants under high pressure of whiteflies conditions.  Your feedback has been invaluable in driving us in the right direction and shaping our success.

Looking forward to the upcoming Spring season, I am eager to explore new opportunities with our new standard-size watermelon varieties, maintaining the exceptional quality that has become synonymous with Hazera, and anticipate the continued success of our mini watermelons, Excite and Exceed.

As we turn the page to a new chapter, I extend my heartfelt appreciation to each of you, for your partnership, and feedback and for contributing to making 2023 a remarkable year for me and our common goals.

Wishing you and your loved ones a joyous holiday season filled with warmth, laughter, and cherished moments. May the new year bring continued success, growth, and prosperity to us all.

Best regards,


Click here for our Watermelon Portfolio

Link to Watermelon Excite’s Data Sheet